According to HubSpot, businesses that blog regularly boost their inbound leads by a whopping 67%. So if your business doesn’t have a blog, you could be missing out!
To kickstart my series of writing tips, I take a look at 4 excellent reasons why blogging is great for business.
1.Your customers will come back for more
When a customer first visits your website and buys a product, they probably won’t hang around on your website for too long. By the time they’re ready to make another purchase, they might even have forgotten about you.
However, if that customer discovers your collection of useful, problem-solving blog posts, they’re much more likely to stay on your site and revisit it in the future. As a result, your business will immediately spring to mind when they’re ready to buy again.
2. You’ll establish yourself as an expert
Imagine that you’ve recently started a dog walking business and you want to tempt more dog owners to try your service. Before any potential customers hand over their precious pooches, you’ll need to convince them that you know what you’re doing.
Blogging consistently is a great way to build this kind of trust, as it showcases your expertise. If you’re not sure what to blog about, why not try answering the questions that your current customers are asking? Address their concerns, share your top tips and offer advice.
3.You’ll create shareable content
As your blog begins to grow, you’ll find that it’s a handy source of social media inspiration. Make the most of any sharable facts, insights and quotes by adding them to your Facebook posts, tweets and pins. Pair them with colourful visuals, and don’t forget to include a clickable link to the full blog post.
You could also repurpose your posts by transforming them into different kinds of content. How about using them to create an engaging infographic, a short email course, or a lead magnet such as an eBook or a cheat sheet?
4.You’ll boost your SEO
There are two key reasons why regular blogging is great for search engine optimisation. Firstly, search engines love fresh content, as long as it’s unique, relevant and well-written. Secondly, they favour websites that feature a large amount of good quality content, because they view them as credible sources of information.
Writing blog posts also gives you the opportunity to include keywords that your target audience is using to search for your product or service. While you shouldn’t be cramming your content with keywords, a sprinkling of carefully placed keyword phrases will definitely boost your chances of appearing in search results.
Creating a blog for your business is a brilliant (and free) way to connect with your customers and convince them that you know your stuff. I hope my short but sweet introduction helps you to get started, but if you’re pushed for time, my content writing service is just a click away!
I’ll be back next week with some more writing tips!